Pacific Cigarettes

Blog

Stories, activations, and campaign features drawn from Pacific brand work across lifestyle, music, and sport.

Pacific Breeze Partners with Feli Nandi on the Road to Fill Up HICC Tour 2026
Lifestyle

June 2026

Pacific Breeze Partners with Feli Nandi on the Road to Fill Up HICC Tour 2026

Pacific Breeze is proud to partner with Zimbabwean music powerhouse Feli Nandi on her Road to Fill Up HICC Tour 2026 — bringing fans closer to the music they love under the motto "My Breeze, My Vibe."

Pacific Breeze is proud to be partnering with Zimbabwean music powerhouse Feli Nandi on her highly anticipated Road to Fill Up HICC Tour 2026, a nationwide journey leading up to one of the biggest milestones in her career — the Fill Up HICC Concert scheduled for 14 August 2026.

Nationwide tour building to Fill Up HICC on 14 August 2026
Thousands of fans across Chegutu, Marondera, Gweru, Mutare, Masvingo & Kadoma
"My Breeze, My Vibe" — a celebration of music, culture & connection
Pacific Breeze activations delivering unforgettable fan experiences
Pacific Breeze Powers Southern Region Soccer League Into a New Era
Sports

March–May 2026

Pacific Breeze Powers Southern Region Soccer League Into a New Era

Pacific Breeze secured a strategic sponsorship of the Southern Region Soccer League — enabling resources that directly support players, elevate match-day experiences, and energise Matabeleland football communities.

The Southern Region Soccer League secured a strategic sponsorship from Pacific Breeze, under Pacific Cigarette Company, setting the stage for a more elevated and competitive tournament. This partnership is less about branding and more about enablement — unlocking resources that directly support players, improve match-day experiences, and strengthen the league's ability to host high-impact football events.

Strategic sponsorship by Pacific Cigarette Company for Matabeleland football
Official launch at White City Stadium, Bulawayo — 21 March 2026
Vic Falls City Herentals 3-0 Nkayi United — Match Day 9 Game of the Month
Second consecutive clean sheet — community football elevated
Crush Party: From Mutare to the World
Lifestyle

2025 Campaign

Crush Party: From Mutare to the World

Powered by Crush, the party platform grew from a campus-centred activation into a rising youth culture event built around music, flavour, and emerging talent.

In the heart of Zimbabwe, Crush Party is upcoming beacon for youth culture & legacy for music performances for college and university students. Today, Zimbabwe is witnessing the birth of its own cultural phenomenon, one fueled by a burst of flavor and a relentless spirit of celebration:

Mutare launch with strong student turnout
Harare expansion at Jam Tree, Mount Pleasant
Bulawayo finale at NUST
Bagga positioned as the lead artist of the platform
How One Storm Turned the Eastern Region into Zimbabwe's Most Vibrant Soccer Arena
Sports

Season Feature

How One Storm Turned the Eastern Region into Zimbabwe's Most Vibrant Soccer Arena

Pacific Storm's partnership with ZIFA was more than sponsorship - it was a match-day ecosystem designed to elevate visibility, energise communities, and give emerging Zimbabwean talent a stage worthy of their grit.

For the longest time, the passion for Zimbabwean football has been undeniable, but the infrastructure in the lower tiers often struggled to match the heart of the fans. With young talent lacking a high-visibility platform and stadiums needing a spark of energy, the odds seemed impossible for local stars to rise and be seen. How could we make them realize that no matter their background, they have the "World Class Grit" required to reach the top?

Eastern Region Division One partnership with ZIFA
21 wins - FC Hunters crowned Class of Champions
Live streaming support through Vantage
Community revitalised across Masvingo, Rusape & Mutare
Pacific Cigarette Company Powers Connections at ZITF 2026
Trade & Industry

ZITF 2026

Pacific Cigarette Company Powers Connections at ZITF 2026

At the 66th Zimbabwe International Trade Fair, Pacific Cigarette Company showcased its full portfolio across vibrant exhibition stands — connecting with trade partners and consumers under the theme 'Connected Economies, Competitive Industries.'

The 66th edition of the Zimbabwe International Trade Fair (ZITF 2026) successfully transformed Bulawayo into a hub of global commerce from April 20–25, 2026, operating under the timely theme: 'Connected Economies, Competitive Industries.'

Full portfolio on display across Lifestyle and Value ranges
Vibrant exhibition stands as networking focal points
Direct community engagement with trade partners
Celebration of local industrial pride at ZITF 2026
Pacific Breeze Brings the Chill to Harris Music Festival
Lifestyle

April 2026

Pacific Breeze Brings the Chill to Harris Music Festival

At the Harris Music Festival, Pacific Breeze took center stage as headline partner — proving that it's more than just a brand. It's a culture built around great music, vibrant people, and the best vibes.

The Harris Music Festival recently took over BAC Leisure BYO, creating an unforgettable night where music met the ultimate lifestyle. As a headline partner, Pacific Breeze was at the heart of the action — proving once again that it's more than just a brand, it's a culture.

Headline partner at Harris Music Festival
BAC Leisure BYO full takeover
Explosive seven-artist lineup
"My Breeze, My Vibe" lifestyle integration

CONTACT

PACIFIC Cigarette Corporate

Zimbabwe

22 Gleneagles Road | Willowvale | Harare

PACIFIC Cigarette Corporate

ZIMBABWE

VOIP: +263 8677020341

Econet: 0772 414 484-6

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